Why are Shopify Themes so Expensive? Or are they?

No, Shopify themes are not expensive. The price reflects the quality and functionality of the theme.

In a world where low-quality work floods the internet, a large percentage of users expect free or cheap products, and Shopify themes are no different. We’ve been asked a number of times, why are Shopify themes expensive. Our answer is, well, do you want quality work?

It should not be expected, nor a given, that a developer will give away free themes. A developer can spend up to 3 years perfecting development skills to build impeccable, high-converting themes. They should charge for those services at a rate they see fit.

Having said that, there are free Shopify themes and paid themes that start from $19. A theme that costs $19 is not expensive. A theme that costs $350 to a store that makes 100k a year is not expensive. Whilst it’s all relative, you need to start small.

Our best advice is to use a free theme to get familiar with the process, then move on to a middle-tier theme, and then onto a premium theme as your eCommerce business grows.

Alternatively, use a free theme and outsource where necessary.

The Takeaway

Shopify themes may seem expensive if you have zero budget, but should you really be looking at starting a business with zero investment?

It’s all relative, subject to the level of growth.

To summarize we've briefly covered:

  • Why are Shopify themes so expensive?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


avatar author

Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.