How to Change Your Store Name on Shopify

1, What is The Store Name in Shopify

The Shopify store name is your business name, it’s everything that represents you and your brand. Learning how to change your store name on Shopify requires a little more thought than simply changing a value in a textbox, set yourself up for success!

A carefully curated store name tells a story, it shows much effort has been placed into building a reputable business.

2, Does The Shopify Store Name Matter

Absolutely yes! Most new store owners don’t take the time to really think about the importance of a store name and see it as “just another” textbox to populate.

Creating a store name is tremendously important, failing to choose wisely can have detrimental side effects on growth and sales.

As an example, would you really browse stores where the name contains negative connotations?

Bad Examples:

  • CheapCollections4U
  • BillzCheapZone
  • KelvinKanteKales
  • BestDealsOnline

Choosing the right store name that falls in line with creating a brand, will always be the favored approach.

Why the store name matters:

  • Distinguishes you from thousands of other stores
  • Contributes to creating a brand
  • The right name is memorable
  • Has the potential to communicate the product(s)

If you decide against buying a domain name, then the auto-assigned Shopify sub-domain will be the entry point for visitors.

A visitor would access your store through a domain similar to: https://{store-name}

Be please note, that it is vital to have a branded custom domain to truly demonstrate professionalism, you’ll find it extremely difficult to be noticed as a serious e-commerce business, thus impacting on sales, and brand positioning.

Purchasing a domain name is extremely affordable, and one of the most affordable registrars on the market is NameCheap.

Namecheap Namecheap

3, How do I Choose a Store Name in Shopify

Whilst it’s an exciting time to choose a business name/store name, you must really understand the product you are offering, and how you can combine a brand with that brand product.

Good Examples:

  • “Last Name” + “Main Product”
  • “Latin Verb” + “Adjective”
  • “Main Product” + “Adjective”
  • “Abbreviation” + “Main Product”

Choosing a name can be challenging but it ultimately comes from the heart, however, you must avoid any that contain “isms” and “ists” - don’t set yourself up to fail before you begin.

"Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts."
- Source: Forbes

4, How to Change The Shopify Store Name

Step 1: Login

Navigate to your admin login page and log in.

Shopify Login

Step 2: Settings

Navigate to the left side panel, scroll to the settings button and click

Shopify settings button

Step 3: Store Details

When clicking settings, the default landing page should be Store details, on the right hand side you'll see a "Basic Information" container. Click the "edit" button on the right hand side of the container.

Shopify store details

Step 4: Basic Information

After clicking edit, the container expands with 3 input fields, here we're only interested in the "store name". Enter your new store name.

In the current example we're changing: "daves-potnoodles" to "Noodle Vine".

Shopify basic information

Step 5: Save

Once you're happy, click the save button.

Shopify save button

Step 6: Success

Success! Navigate to your store front and confirm changes have been committed.

It's important to note that this will NOT change the default sub-domain that is created when first creating your store.

Successfully changed Shopify store name

The Takeaway

With everything ecommerce, whether simple or not, every effort must be taken to ensure the task at hand is completed with an understanding of every eventuality, and pros and cons.

Take the time to understand to give yourself the best chance at success - onwards, and upwards!

To summarize we've briefly covered:

  • What is the store name in Shopify
  • Does the Shopify store name matter
  • how to change the Shopify store name

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


avatar author

Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.