How to Create a Custom Page in Shopify



Learning how to create a custom page could not be simpler. Shopify's robust platform makes it easy for new and existing retailers to build profitable online businesses, and more importantly, extend content with custom pages.

Adding a custom page is one of Shopify's many features, but why would you need to add a custom page?

Examples of custom pages used by many retailers:

  • Partners page
  • Affiliate page
  • Custom page for integrations
  • Size guide page
  • Dynamic video page
  • And much more

1, What you need to consider when adding a Shopify custom page

I’m sure you know where we’re going with this, but if not, SEO, SEO, and more SEO! It’s great adding a custom page, but in reality who is going to view it? unless it’s directed internally.

Always, be in the mindset of “how am I going to get organic traffic to this page”. Whether the page is a partners page or a size guide, always craft it around a low-hanging fruit keyword.

With time your page will begin to rank, and you’ll be rewarded with organic traffic to cross-sell products. For example, if you were to create a size-guide page, could you include a title of “size guide for men”, or “size good for women”. If your store caters to both genders (in this example), then ideally you would create two custom pages.

With a little keyword research, you can see the competition for “size guide” is medium BUT “size chart” is low.

Shopify custom page keyword research

Using Googles keyword planner for free can be quite limiting, but there are a few paid tools to give greater depth:

Semrush Semrush

SEO related articles:

Now that we’ve finished stressing the importance of SEO on custom pages, let’s move on to adding a page.

2, How to Create a Custom Page in Shopify

Step 1: Login

Navigate to your admin login page and log in.

Shopify Login


Step 2: Online Store

Navigate to the left side panel, scroll to the online store button and click.

Shopify online store button


Step 3: Pages

When clicking online store a sub-navigation should appear. Locate and click "pages".

Shopify pages button


Step 4: Add Page

Click the add page button.

Shopify add page button


Step 5: Page Content

Add a title, and description

Shopify page content


Step 6: Edit SEO Fields

After adding the main page content, scroll and click the "edit SEO" button. Here you'll want to be extra vigilant, be sure to ensure the text that's pre populated is not cut off.

Again, as discussed previously take the time to understand the keywords you want to rank for and adjust the title and description accordingly.

Don't forget to click save!

Shopify edit website seo


Step 7: New custom page notification

After saving from the previous step, you should new see a notification with various links - click "view page", "view on your online store" .

Shopify new custom page notification


Step 8: Confirmation

Never save and run, always confirm changes. After clicking "view page" from the previous step, you should now be able to access new page, and view the URL in the address bar.

Shopify confirm new custom page


The Takeaway

Adding a custom page is most certainly a great method to create new and engaging content, whether that be a partners page or an affiliate page.

Nonetheless, always consider how search engines view the new custom page and most certainly consider if the new page has the ability to attract organic targeted traffic.

To summarize we've briefly covered:

  • What you need to consider when adding a Shopify custom page
  • How to create a custom page in Shopify

What next:





Author

avatar author

Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.