Top 5 Best Books to Learn SEO the Right Way

Attempting to learn SEO may seem like a daunting task to begin with, but as you proceed through the SEO landscape, you come to realize that actually, it’s not as complicated as you once thought.

The challenge that many of us face when implementing any sort of SEO strategy, is waiting for the results to determine whether an SEO strategy is working or not.

In order to get the right information, you’ll need to find reputable sources, and one of those sources is Amazon. With a huge collection to sift through, we’ve whittled down to the top 5, to ensure you get the latest, and most accurate information to learn SEO.

Best books to learn SEO

1: The Art of SEO

The art of SEO delivers a deep insight for novices around the world to truly acquire SEO knowledge at a foundational level, right to advanced.

Crafted and written by three SEO experts, you’ll be sure to learn a trick or two to dominate the SERPs.

You’ll learn:

  • The intricacies and complexities of SEO
  • Understand the inner workings of search engines
  • Understand social media, user data, and links
  • Identifying tools to track results and measure success
  • Learning the effects of Google’s algorithms
  • Identifying SEO opportunities across platforms
  • Building an SEO team to deliver a huge impact
The Art of SEO

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2: SEO for Growth

SEO Growth was written for entrepreneurs to grow their businesses through detailed information on how to create a solid SEO strategy for an impeccable online presence.

In the words of SEO growth, SEO is no longer a catch-all, or a single tactic to get to the top of the SERPs. SEO is now on par with advertising and PR.

You’ll learn:

  • How to create and re-purpose content
  • Creating engagement content to use across social media channels
  • Managing an online reputation
  • Building quality backlinks the right way
  • Keyword research
  • Paid advertising
  • A long-term strategy
SEO for Growth

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3: Entity SEO

Entity SEO is a modern, new approach to SEO, focusing deeply on content delivery and visibility.

With many old-school SEO’ers still focusing on keyword research, and publish-and-prey, they're missing out on what search engines really want - A well-structured optimized site that delivers exactly what users want.

You’ll learn:

  • Search intent
  • SEO strategies
  • Building a reputable online presence
  • Creating purpose-driven content
  • Adding structured markup
  • Understanding internal linking
  • Understanding search engines
Entity SEO

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4: SEO For Dummies, 7th Edition

The “dummies” series always seems to be a little condescending from a brand perspective, however, they do pack a punch. The SEO for dummies series still delivers detailed SEO information to owners, developers, and SEO experts, alike.

With SEO for dummies, you’ll learn how you can leverage the right techniques to:

  • Develop a strategy
  • Understand Search intent
  • Using SEO tools
  • PPC
  • Writing content
  • Using social media to boost profiles
SEO For Dummies, 7th Edition

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5: The SEO Book

The SEO book is a no-nonsense book to get started with SEO the right way, with clear instructions and detailed information.

The SEO book is for anyone looking to increase sales, visibility, awareness, Google secrets, and decrease the usage of paid advertising.

You’ll learn:

  • Expert tips
  • Google secrets
  • On and off-page SEO
  • Local SEO
  • Page speed insights
  • What is black hat SEO
  • Keyword research
  • Content marketing
  • SEO with social media
The SEO Book

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The Takeaway

Whatever your preferred format of learning is, you’ll need to have extreme patience when it comes to measuring ROI.

SEO in any variety, whether that’s on-page SEO, off-page SEO, and technical SEO, is a marathon, not a race. We cannot stress the importance enough.

With the many formats to choose from, books still remain a superior format due to the sheer amount of information absorbed through eye-damaging screens.

To summarize we've briefly covered:

  • The best books to learn SEO

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.