How to Turn off the Shopify Abandoned Cart Email



Turning off the default Shopify abandoned cart email has its perks, especially when leveraging better email services, and automations. However, turning off the email without any process to send an email is not a good idea.

Why are abandoned cart emails important? Because they draw back potential customers to your site, and hopefully with a little persuasion you can secure that all-important sale.

When done correctly, you can start to form a relationship and build trust, this then becomes extremely valuable when you need to gather feedback, cross-sell, upsell, and collect reviews.

Based on averages across multiple industries, it is reported that the abandoned cart rate for mobile is as much as 85.65%. Followed by Tablets at 80.74%, and lastly Desktop at 69.75%.

Abandoned Cart Rate Source: Shopify

What does all of this mean? It means you’re not alone. You can do almost everything right, and still hit the dreaded abandoned cart.

A few tips to help reduce the abandoned cart rate:

  • Implement transparent shipping and cost
  • Be transparent on overall costs
  • Ensure you have a bug-free and smooth checkout process
  • Leverage live chat if possible
  • Utilize social proof to demonstrate demand and popularity
  • Monitor / track where users jump ship. This will help resolve any UX issues

To better understand what makes the perfect abandoned cart email, check out Shopify’s best examples: https://www.shopify.com/uk/blog/abandoned-cart-emails

Ok, now that the stats are out the way, below you'll find the steps to turn off the abandoned cart email in Shopify.

Related blog posts:

How to Turn off the Shopify Abandoned Cart Email

Step 1: Settings

Click Settings.

Shopify Click Settings


Step 2: Checkout and Accounts

Click Checkout and Accounts.

Shopify click checkout and accounts


Step 3: Abandoned Checkout Email

If checked, uncheck the abandoned checkout email checkbox.

Shopify uncheck the abandoned checkout email checkbox


In the above examples, we’ll treat “abandoned cart”, and “abandoned checkout” as the same. One can not send an email to an abandoned cart user without storing the email address first. Unless of course, you enable push notifications.

Furthermore to the examples above, and an important one to highlight, is that if you’ve opted to use the Shopify workflow automations, then the disable abandoned checkout email in settings will be automatically disabled.

You’ll simply need to navigate to the marketing page, and marketing automations, then disable the respective automation email.

Shopify go to the marketing page and then marketing automations
Shopify click the desired marketing automation and disable the email

Whilst the steps involve turning off the abandoned checkout email, we’d like to discuss the difference between an abandoned cart and an abandoned checkout.

Most will use these terms interchangeably, but there is a difference between them. The difference between abandoned cart and abandoned checkout is that abandoned checkout refers to the checkout being abandoned after customer details have been added to the checkout process. Whereas cart abandonment is typically the cart being abandoned at any part of the process before the checkout.

The Takeaway

If you’re at the point of disabling cart/checkout automations in Shopify, then this would imply an element of success. Meaning you’re in the process of implementing third-party solutions to tackle abandoned carts. So this is something of a victory right?

Keep pushing and working hard, the results will come!

Similar to you, we always strive to be the best, and quiet simply, we’ve used some of the best tools on the market. You should certainly check out ConvertKit.

ConvertKit allows you to set up drip sequences, and automations to help increase conversions.

ConvertKit

ConvertKit

To summarize we've briefly covered:

  • How to turn off the Shopify abandoned cart email

What next:

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Author

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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.