5+ Best Shopify Personalization Apps

Personalization is the process of tailoring products and services to individual customers or users. This includes customizing experiences for each customer based on their preferences and behaviors, such as their past purchases, interests, and demographics.

The goal of personalization is to provide customers with a more personalized and relevant experience with your brand or product.

Leveraging Shopify personalization apps helps you build clean and professional personalized journeys, thus ensuring the potential to harness and increase customer retention.

Below we’ll answer the most common questions, and then move on to listing the best Shopify apps for personalization.

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Can Personalization Help Get More Sales?

Yes, personalization can help to get more sales. Personalization is a way to make customers feel like their needs are being met on an individual level.

This can lead to increased customer satisfaction, loyalty, and ultimately more sales. Personalization can also be used to target the right customers with the right products and services, which can help to increase sales.

Does Personalization Help Retain Customers?

Yes, personalization can help retain customers. Studies have shown that customers are more likely to engage with and remain loyal to brands that provide personalized experiences.

This could include personalized emails, promotions, product recommendations, or website content. Personalizing the customer experience demonstrates that the company values its customers and can create a deeper connection, which can ultimately lead to higher customer loyalty and retention.

Best Shopify Personalization Apps

1, Recart

App description: Recart is a Shopify app that helps eCommerce stores increase their sales by automating their marketing with Facebook Messenger, SMS, and much more.

It also helps you build relationships with your customers by sending personalized messaging campaigns, engaging shoppers with abandoned cart reminders, and providing personalized product recommendations.

Not to mention, Recart helps you capture leads and grow your email list, offering data-driven insights to help better understand your customers.

Key features:

  • Automated Cart Abandonment Email Series: Recart’s automated cart abandonment email series helps you recover lost sales from customers who have added items to their cart but didn’t make it all the way to the checkout.
  • Automated Follow-up Emails: With Recart, you can set up automated follow-up emails to keep in touch with customers and re-engage them with fresh offers and discounts.
  • Messenger Marketing: Reach customers with promotional messages, exclusive offers, and discounts via Facebook Messenger.
  • Automated Social Proof Notifications: Recart’s automated social proof notifications display real-time customer activity in your store, helping to build customer trust and convince hesitant shoppers to complete their purchases.
  • Subscription Management: Recart’s subscription management feature helps you track customer subscriptions, set up subscription renewal notifications, and more.
  • SMS Marketing: Reach customers with promotional messages, exclusive offers, and discounts via SMS.
  • Analytical Insights: Recart’s analytical insights provide you with valuable data to help you better understand customer behavior and optimize your marketing efforts.

  • Price: 21-day free trial, with paid plans starting from $299 per month
  • Number of reviews: 5,508+ reviews on the Shopify app store
  • Rating: 4.8 stars

2, Nosto

App description: Nosto is an app for the Shopify eCommerce platform that enables you to deliver personalized shopping experiences to your customers.

Nosto helps increase sales, engagement, and loyalty by providing customers with personalized product recommendations, automated emails and campaigns, and website personalization.

Nosto makes use of machine learning and big data to deliver these experiences.

Key features:

  • Personalized product recommendations: Nosto automatically creates personalized product recommendations for customers based on their shopping behavior and preferences.
  • Automated emails: Nosto creates automated emails that are tailored to each customer’s interests and behavior.
  • Automated product feeds: Nosto automatically creates product feeds that can be used to optimize campaigns on different channels, such as Google Shopping and Facebook Ads.
  • Cross-device tracking: Nosto tracks customers’ behavior across devices to ensure consistent targeting and personalization.
  • A/B testing: Nosto provides A/B testing capabilities to help merchants optimize their campaigns and understand customer behavior.
  • Segmentation: Nosto allows merchants to segment customers based on their shopping behavior, preferences, and other criteria.
  • Analytics: Nosto provides detailed analytics to help merchants understand customer behavior and optimize campaigns.

  • Price: Free to install, but external charges may be billed by Nosto Solutions Ltd separately from your Shopify invoice
  • Number of reviews: 74+ reviews on the Shopify app store
  • Rating: 4.6 stars

3, Yotpo

App description: Yotpo is a customer reviews and loyalty platform designed to help you increase your sales and build a better customer experience.

The app allows businesses to easily collect, display, and manage customer reviews, ratings, and photos, as well as incentivize customers to share their experiences with their networks.

Additionally, Yotpo offers a suite of loyalty and marketing tools to help you engage and convert more customers.

Key features:

  • User-generated content (UGC) marketing tools
  • Automated email marketing campaigns
  • Social media integration
  • Reviews & ratings
  • Loyalty & rewards programs
  • SEO & website optimization
  • Advanced analytics & reporting
  • Automated review requests
  • A/B testing & product page optimization
  • Multi-channel integrations
  • Gamification & referral programs
  • Advanced segmentation capabilities

  • Price: Free with pain plans starting from $15 per month
  • Number of reviews: 5,901+ reviews on the Shopify app store
  • Rating: 4.9 stars

4, OptinMonster

App description: OptinMonster is a powerful Shopify app designed to help you grow your business, with powerful tools to convert store visitors into customers and subscribers, including exit-intent popups, scroll boxes, sidebar forms, welcome mats, and more.

OptinMonster also offers A/B testing to help you optimize your campaigns and increase conversions.

Key features:

  • Exit-Intent Technology: Monitor user behavior and display opt-in forms when they are about to leave your website.
  • Page-Level Targeting: Show opt-in forms to different visitors based on the page they are viewing.
  • A/B Testing: Test different opt-in forms to see which one performs better.
  • Smart Success Redirects: Automatically redirect visitors to the page you want them to see after they subscribe.
  • Mobile-Optimized Forms: Make sure your forms look great on all devices.
  • Drag & Drop Builder: Create beautiful opt-in forms without any coding.
  • Analytics & Insights: Track your opt-in performance in real-time.
  • Integrations: Connect OptinMonster with your favorite email marketing service.
  • Geolocation Targeting: Display opt-in forms based on where your visitors are located.
  • Custom HTML & CSS: Take full control of your opt-in forms with custom coding.

  • Price: 3-day free trial, with paid plans starting from $49 per month
  • Number of reviews: 20+ reviews on the Shopify app store
  • Rating: 3.7 stars

5, Bold Commerce Shopify Apps

Description: Bold Commerce are Shopify apps that allow you to create custom shopping experiences for your customers.

Bold offers features such as product personalization, discounts and rewards, checkout customization, subscription management, and more through various bold commerce apps.

With Bold Commerce, be able to create a unique, engaging, and seamless shopping experience for customers.

Key features across all apps:

  • Automated Abandoned Cart Recovery: Automatically send recovery emails to customers who abandon their cart, recover lost sales, and boost revenue.
  • Product Recommendations: Increase customer engagement and loyalty by displaying personalized product recommendations.
  • Subscription Management: Automate subscription billing and enable customers to easily manage their subscriptions from their accounts.
  • Loyalty Programs: Create loyalty programs to reward customers for their loyalty and encourage repeat purchases.
  • Payment Options: Offer a variety of payment options such as credit cards, PayPal, Apple Pay, and more.
  • Shipping Management: Automate shipping processes and offer customers the best delivery options.
  • Reporting and Analytics: Track and analyze customer and product performance with detailed reports and insights.
  • Integrations: Connect OptinMonster with your favorite email marketing service.
  • Gift Cards: Offer customers the convenience of buying and sending gift cards to friends and family.
Bold Commerce

  • Price: Most popular app (Bold Upsell ‑ True upsells) 14-day free trial, with paid plans starting from $9.99 per month
  • Top reviews: 1,564+ reviews on the Shopify app store
  • Top Rating: 4.6 stars
Bold Commerce

The Takeaway

Personalization Shopify apps are a surefire way to help make your customers feel special. To truly stand out from the crowd, you’ll need to go the extra mile to build a profitable business.

Whilst personalization is not the sole element to success, it is certainly one of many elements. Don’t be just the pop-up store that relies heavily on ads to try and become successful.

Create slick personalized journeys to help retain customers.

To summarize we've briefly covered:

  • Best Shopify personalization apps

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


avatar author

Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.