How Does Shopify Recommended Products Work?

As an online retailer, one of the key challenges you face is ensuring that your customers can easily discover products they are interested in.

This is where Shopify's recommended products feature comes into play. Shopify, one of the leading eCommerce platforms, offers a powerful tool that helps you showcase personalized product recommendations to your customers.

Below we'll delve into how Shopify's recommended products work and the benefits they bring to your online store.

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How Shopify Recommended Products Work

Shopify's recommended products feature utilizes advanced algorithms and data analysis techniques to suggest relevant products to your customers.

The system takes into account various factors such as purchase history, browsing behavior, and product attributes to create personalized recommendations. Here's a breakdown of the process:

1, Data Collection

Shopify gathers data from your online store, including customer interactions, purchase history, and product information. The system analyzes this data to gain insights into customer preferences and behavior.

2, Algorithmic Analysis

Shopify's recommendation engine employs sophisticated algorithms to process the collected data. These algorithms consider multiple variables to generate accurate product suggestions.

This includes factors such as frequently viewed items, frequently purchased items together, and popular products among similar customers.

3, Personalized Recommendations

Based on the algorithmic analysis, Shopify generates personalized recommendations for each individual customer.

These recommendations can be showcased on various pages of your online store, including the homepage, product pages, or shopping cart.

Benefits of Shopify Recommended Products

Implementing Shopify's recommended products feature can bring several advantages to your online store:

1, Enhanced Customer Experience

By displaying personalized product recommendations, you provide your customers with a tailored shopping experience.

This increases the likelihood of customers finding products they are interested in, leading to higher customer satisfaction and engagement.

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2, Increased Sales and Revenue

Shopify's recommended products feature can significantly boost your sales.

Suggesting relevant items, you can entice customers to make additional purchases, leading to increased average order value and revenue for your eCommerce business.

3, Improved Conversion Rates

The personalized nature of the recommendations enhances the chances of customers converting from browsers to buyers.

Offering relevant products, you can minimize the effort required for customers to find what they need, thereby improving conversion rates.

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How to Add Product Recommendations to Your Shopify Store

Adding product recommendations to your Shopify store is a straightforward process. Here's a step-by-step guide on how to do it:

1, Sign In

Login to Shopify, visit the Shopify website and log in using your credentials to access your admin dashboard.

2, Online Store

Navigate to the "Online Store" section: In the left-hand menu, click on "Online Store" to access the settings related to your store's online presence.

3, Themes

Click on "Themes" to view the themes available for your store. If you're using a custom theme, make sure it supports product recommendations or consider installing Shopify themes that offer product recommendations functionality.

4, Customize

Once you've selected a theme, click on the "Customize" button next to it. This will open the theme editor, allowing you to make changes to your store's appearance and functionality.

5, Product Recommendation Section

Depending on your theme, the product recommendation section may have different names, such as "Related Products," "You May Also Like," or "Recommended for You." Explore the theme editor options or view the theme documentation to find the relevant section.

6, Enable Product Recommendations

Within the product recommendation section, you should find options to enable or configure the recommendations. The available settings may vary based on your theme. Common options include displaying related products based on collections, product tags, or customer behavior.

7, Appearance

Customize the appearance and layout of the recommended products section to match your store's branding and design preferences. You can usually adjust the number of products displayed, their placement, and the overall style.

8, Save and Publish

After making the desired changes, save your modifications in the theme editor. Then, click on the "Publish" button to make the changes live on your Shopify store.

9, Sanity Check

Once the product recommendations are live, visit your storefront and browse through different product pages to ensure the recommendations are displayed correctly. Monitor customer engagement and conversion rates to determine the effectiveness of the recommendations. If needed, you can refine the settings or experiment with different recommendation strategies to improve results.

By following these steps, you can easily add product recommendations to your Shopify store and leverage the power of personalized suggestions to enhance the shopping experience for your customers.

The Takeaway

Shopify's recommended products feature is a powerful tool that leverages data analysis and algorithms to offer personalized product suggestions. Implementing product recommendations on your online store, can enhance the customer experience, increase sales, and improve conversion rates.

Takeing advantage of Shopify's robust recommendation engine will take your eCommerce business to new heights of success.

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Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.