Can I Rename My Shopify Store?

Yes, you can rename your Shopify store.

Shopify provides an easy-to-use system for renaming your shop.

The first step is to log in to your Shopify store and click on the “Settings” link in the Administration side menu.

On the Settings page, find the “Store name and URL” section and click the “Change store name” button.

You will be asked to enter the new name for your shop.

Please type in the new name exactly how you would like it to appear, being aware that it must not violate any copyright or trademark laws.

Once you have entered the new name, click the “Save Changes” button.

Then, you’ll need to update your store’s URL.

Click the “Make this my website address” button to make the change.

Shopify will check the URL for availability.

If the URL is available, you can use it.

However, if it’s not available, you’ll have to choose a different one.

When you’ve found an appropriate URL for your store, click the “Go” button.

Your new store name and URL will be saved.

Finally, you may also want to change your shop’s description to reflect the new name.

To do this, click on the “Themes” link in the Administration side menu.

On the Themes page, find the “Customize theme” link and click the “Edit HTML/CSS” tab.

Locate the “store_desc” file and enter the text of your new store name.

Then, click the “Save” button and your shop’s description will be updated.

Renaming your Shopify store is a relatively straightforward process that shouldn’t take too long.

With the above steps in mind, your shop’s new name should be changed in no time.

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The Takeaway

The ability to rename a Shopify store is an important feature as it allows businesses to easily manage a store's identity and branding.

It's a straightforward process to make changes to a store's name, but it does require the store owner to adhere to certain steps and regulations.

To begin the process of renaming a store, a store owner needs to go to their shop's account page and make sure the business's name is up to date.

This information needs to match the store's name exactly, as it will be required in order to ensure the store's new name is official.

Next, the store owner will need to make sure that the store's web address, or URL, is up to date and can be changed to match the store's new name.

The URL needs to be unique, as otherwise users outside of the store may have a hard time finding it.

The third step in the renaming process is to make sure that no trademarks are being infringed upon by the new store's name.

If necessary, a store owner may need to reach out to the appropriate authorities to ensure their store name does not conflict with an existing trademark.

After all of these steps are taken care of, the store owner can officially request a name change with Shopify, which will then be approved and enacted.

Rebranding a store through renaming is a great way for businesses to improve strategies and appeal to new customers.

Shopify makes it relatively easy for store owners to go through the steps necessary to obtain an official name change.

To summarize we've briefly covered:

  • Can I Rename My Shopify Store?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.