Can I Sell Only One Product On Shopify?

Yes, you can sell just one product on Shopify.

Starting with just one product can be an excellent way to kick-start your store and build a core customer base.

It allows you to focus on creating the perfect store experience around that single product, rather than having to manage a diversified collection of items.

From a technical and operational point of view, setting up a store with just one product requires a bit of extra consideration to ensure that customers have a smooth, straightforward experience.

The most important elements to prioritize in this case include:

1, Website Structure: Make sure your shop is streamlined and intuitive.

You should use a simple layout with product images, descriptions, and information to keep customers engaged.

2, Product Page: Your primary product page should be prominently displayed on your homepage, with additional details and clear descriptions of the product.

3, Payment Options: Offer multiple payment options, such as major credit cards, PayPal, and Apple Pay, to ensure customers don’t have to switch to another tab or service to make a purchase.

4, Shipping Options: Having the option to offer free shipping on a single product is a great way to convince customers to buy.

If needed, look into shipping packaging that’s tailored to fit the product and make sure it’s included in your cost calculations.

5, Reporting: Installing an analytics program and tracking customers’ orders can provide invaluable data you can use to optimize your website and reach out to past customers.

These steps will put you in a position to reach a wider audience and make sure that customers enjoy their shopping experience.

In case of any further queries or doubts, you should also provide customers with the right answers quickly through shopping support.

With the right preparations, you can quickly set up a Shopify store to start selling a single product and begin building a successful business.

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The Takeaway

Shopify is an online ecommerce platform that allows entrepreneurs to easily create, set up, and manage an online store.

It is a great option for those who are looking to start selling products online without the need to develop a complex website.

While some merchants may be thinking of various product lines or niche products, those looking to launch a single product store may wonder if they can do that on Shopify.

The answer is yes, you can sell just one product on Shopify.

In addition to setting up a store, Shopify also offers users the ability to customize their store, manage orders, accept payments, and even create marketing materials.

Shopify also provides users with access to a suite of tools to help them scale their business.

One of the most popular features is the ‘Product Editor’, which allows users to easily edit the details and images of any product in their store.

This feature makes it easy for single product stores to update pricing, tweak descriptions, or add new products without affecting the entire store.

The great thing about using a single product store model with Shopify is that it allows merchants to put all their focus on a single product.

This allows them to create better content, find more efficient ways to market the product, and better engage with their customers.

The platform also offers powerful integration and marketing tools so that merchants can customize their store and focus on bigger objectives.

All in all, Shopify is a great platform for those looking to launch a single product store.

To summarize we've briefly covered:

  • Can I Sell Only One Product On Shopify?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.