Can I Use Google Analytics On My Shopify Website?

Yes, you can use Google Analytics on your Shopify website.

With Google Analytics, you can gain insights into your website’s visitors and customer behaviour.

Using the free platform, you’ll be able to track important data points such as time on page, bounce rate, and more.

This data can be used to track the performance of individual pages, and the overall performance of your website.

Getting started with Google Analytics on your Shopify website is easy, you’ll only need to do a few simple steps.

Firstly, you'llneed to create a Google Analytics account.

Thereafter, you'll need to add the Google Analytics tracking code to your Shopify website using the Shopify admin panel.

The tracking code will provide you with valuable online metrics such as user behaviour, website visits and more.

Once you’ve integrated Google Analytics into your Shopify website, you’ll be able to track even more metrics.

As previously mentioned, you’ll be able to track visitors to your website, their behaviour, and how the website is performing.

You can also track individual visitors and analyze their behaviour over time, creating a more personal engagement with customers.

Google Analytics also allows you to track more than website traffic.

You can track profitability by uncovering key insights into customer behaviour, and gain a better understanding of which products are performing well.

Furthermore, Google Analytics can help you increase your website’s conversion rate by giving you the ability to track visitor’s experiences, and identify any potential issues in the customer journey.

By using Google Analytics on your Shopify website, you’ll be able to gain invaluable insights into visitor’s behaviours, which in turn can inform effective changes to make improvements to your website.

This, in turn, can result in higher conversions, and an overall better performance of your website.

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The Takeaway

Yes, you can use Google Analytics on your Shopify website.

Getting set up is easy and won’t take you more than a few minutes.

Google Analytics collects visitor data that users can then visualize and analyze to gain insights about how customers interact with their website.

Information collected by Google Analytics can be used to track a website’s performance and make decisions about webpages, such as what content should be highlighted or new services that should be introduced.

Google Analytics is free to use and can be integrated with Shopify in a few simple steps.

Firstly, you need to create your Google Analytics account.

Once this is set up, you'll be given a tracking ID to paste into the tracking code section of your Shopify store.

This links your store to the Google Analytics account.

Next, you can begin to customize your tracking settings to collect the data most relevant to your site.

You can also create goals to measure when customers complete desired actions on your site, such as making a purchase or signing up for your newsletter.

Once the tracking code is in place, you can view the data that has been collected using the Google Analytics dashboard.

Here you have access to a range of visualizations for analyzing customer behavior, such as real-time reports, demographics, and geolocation maps.

Using this data can help you identify which areas of your website are performing well and which may need to be improved.

To summarize we've briefly covered:

  • Can I Use Google Analytics On My Shopify Website?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.