Can I Use Shopify On Instagram?

Yes, you can use Shopify on Instagram.

Shopify integrates with Instagram so merchants can link their account to the social media platform and take advantage of Instagram’s massive user base.

With Shopify on Instagram, merchants can build communities, gain visibility, increase sales and boost brand recognition through the social media platform.

To get started with Shopify on Instagram, merchants should first create a Shopify account and begin setting up their online stores.

Depending on the store set up, merchants can then link their accounts with either the Shopping on Instagram or Instagram Shopping features.

Shopping on Instagram enables merchants to tag their products in their posts and stories, providing customers with a direct link to the product page on the merchant’s store.

Instagram Shopping, meanwhile, allows merchants to create a dedicated shopping channel within their profile where customers can scroll through product collections and tags on hosted product posts.

Since Instagram is a visual medium, merchants should ensure presentation of their products is of high quality.

This means creating well-lit and composed product photos or videos using professional editing tools, and including relevant text descriptions to accompany posts and stories.

Merchants should also ensure their store’s branding is consistent across Instagram and their shop, including linking the same profile picture, product collections and store contents.

Generally speaking, it is recommended that merchants using Shopify on Instagram use a mix of promotional posts, curated feeds and stories.

Additionally, by engaging with customer reviews and using Instagram Insights, merchants can monitor the performance of their posts on the platform and gain valuable insights into the behaviour of their target audience, enabling them to create more effective campaigns.

All in all, Shopify allows merchants to easily use Instagram to their advantage and tap into one of the world’s largest user bases.

By creating high-quality product posts, utilizing the right features and staying consistent with their branding, merchants can make the most of Shopify on Instagram to increase their sales and build a community of loyal customers.

Related Shopify tutorials:

The Takeaway

Yes, you can use Shopify on Instagram and it's actually a great way to drive traffic to your Shopify store.

Shopify is an ecommerce platform that allows store owners to integrate their store with other platforms, including Instagram.

Here are a few ways you can use Shopify on Instagram:

1, Create Instagram ads for your products: When you set up Instagram Ads, you have the option to include a Shopify product link, so users can be taken directly to the product page on your store.

2, Share posts promoting your products: Whenever you post about your products on Instagram, make sure to include a direct link to the product page on your store.

3, Use shoppable posts: With Instagram Shoppable Posts, you can tag your products in photos and videos.

This allows users to easily shop your products right from within the app.

4, Use Instagram stories: You can also create Instagram stories encouraging customers to shop your products on your store.

Many users find this an easy and engaging way to shop.

In summary, Shopify is a great way to engage with customers on Instagram.

You can use it to drive more traffic to your store and also use it to promote specific products.

With Instagram Shoppable Posts, you can also take advantage of Instagram's shopping features.

To summarize we've briefly covered:

  • Can I Use Shopify On Instagram?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


avatar author

Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.