Are Shopify Free Themes Good?

Yes, Shopify free themes are good. They are a great way to get started with building a store. They are easy to use and offer a great selection of features.

However, if you plan to scale up your store or customize it extensively, you may want to consider investing in a paid Shopify theme.

Paid themes offer more features, better performance, and better design options.

But, there are caveats with free themes. Ideally, you should have detailed knowledge on how to customize a theme, not to mention the ability to diagnose, debug, and resolve any issues that may arise without any professional advice.

Our advice is to use a free theme, coupled with a Shopify trial to experiment. Use this time cautiously to learn and understand how to build a profitable store. Once you’re comfortable with adding products, changing banners, adding metadata, and payment methods, you’ll be in a position to purchase a paid theme.

On the other hand, if you are comfortable with liquid, HTML, CSS, and UX, take the opportunity to customize a free theme to your liking.

A free theme is only good if you know how to build a high-converting store.

The Takeaway

A free theme is good when you know how to customize to the level of a premium theme. A free theme without any understanding of liquid, HTML, and CSS, may introduce issues in the future.

However, you can weigh the costs of purchasing a theme, versus, a free theme and outsourcing where necessary.

If you do opt for a free theme take the time to experiment before going live.

To summarize we've briefly covered:

  • Are Shopify free themes good?

What next:

Additional Shopify Resources

With Shopify being one of the largest eCommerce platforms on the market means you’ll never be short of resources to learn how to build a profitable eCommerce business.

Kanteneo aims to be the best Shopify blog on the market, but you may require additional resources to help you on that journey. Below we’ve listed a top-selling Shopify book by Veronica Jeans to help you learn how to launch a profitable business.


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Terry Wingfield

A techy at heart, with over 10+ years of software engineering skills, and 5+ years experience in ecommerce, retention, and personalization.